H&M and Organic Cotton

The Swedish fast-fashion genius, H&M has decided to increase their use of organic cotton within their collections. The brand began using organic cotton since 2004 and by 2007, the brand had garments made of 100% organic cotton. Their goal is to increase their use of organic cotton by 50% each year until 2013 (when they will be using 15,000 tonnes of organic cotton). Each organically produced garment is labeled with a green tag so the consumer knows exactly what he or she is buying. 

In addition to promoting the use of organic cotton, H&M also tries to improve conventional cotton growing. 

So next time you walk into H&M, look out for those little green organic tags!

Information Content: http://www.hm.com/us/corporateresponsibility/environment/focusoncottonandtheenvironment__envworkarticle3.nhtml