The ecoist offers products for consumers with all different styles: M&M's for colorful, bubbly personalities, bar codes for the more retro individuals or metallic for the chic girl.
The website offers 16 different wrapper styles (coca-cola, twix and newspaper for example) and over 7 different handbag styles. The website also offers jewelry (such as bracelets, necklaces and earrings) as well as home decor.
Not only is the brand concept all about being socially responsible, but the website also promotes other environmentally friendly factors such as planting a tree with every purchase that a customer makes. In effort to make the brand more “fashiony,” the website demonstrates certain products that celebrities have been seen wearing, or products that were endorsed on certain movies.
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